Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
New-ebook-1 Download
What Is Required to Build an eCommerce Website?
old-book Download

COVID-19: How Multichannel Selling Helps?

4 minutes read
how multichannel selling helps

Find out why it is so essential to go multichannel right now, during the crisis. Learn how Sellbery tool can help you and take your free path to eCommerce business improvement.

Table of contents

In the previous article, we investigated how user behaviour has changed and collected the best seller tips to maintain business and sales. This time, we will explore why multichannel selling helps during the crisis, how you can quickly enter new platforms and automate your work.

Multichannel Sales During the COVID-19 Crisis: What’s the Point?

As it comes to the eCommerce business, it’s vital to understand why multichannel is so attractive for yesterday’s retailers and trustworthy online sellers. Here are some tried and proved reasons by real entrepreneurs who keep the lights and do not miss the window of opportunity.

Shoppers Trust Marketplaces

In a coronavirus-crisis environment, people are conscientious when shopping. They prefer to buy goods on platforms that have already gained their trust over many years: Walmart, Amazon, eBay, and more. Customers want to have all their advantages: convenient delivery, a quick and flexible search for a vast range of in-demand products, and many more.

“Each of these platforms draws millions and millions of visitors monthly. Since the government encourages us to stay within the safety of our homes, consumers, even more, prefer now to shop for their needs online. With these platforms, you even get to reach international markets and have the potential to increase your sales.”  — Leonard Ang, Marketing Manager in AQVA.

Marketplaces are giants with a long history and high reputation. By trusting them, customers automatically have confidence in brands that work on these channels. A quick stats to prove: 65% of buyers feel more comfortable purchasing from unfamiliar sellers on marketplaces. So, almost all the work on building trust is done by the giants, you just need to sell.

Sell with Sellbery for FREE!

Unfortunately, the pandemic of COVID-19 entailed severe consequences in all business spheres. To inspire you not to give up, we make Sellbery absolutely free from now and till October 1, 2021. Register and boost your sales with Sellbery pro bono.

Lower Delivery Risks

In March 2020, Amazon stopped all deliveries of non-essential products. Medical and household goods, food and other products with high demand have become a priority. Others are under fulfillment restrictions. Moreover, there are some shipping delays of essential products that are also hurting sales.

sell on marketplace

How to avoid such unexpected things? Diversify your sales channels. When entering additional markets, you solve the problem of “hanging” offers on Amazon or any other marketplace.

Less Advertising Spendings

Selling on multiple platforms helps you reduce ad spendings as utilizing paid advertisement during the crisis is risky. When you enter marketplaces, you reach new audiences without additional ad expenses. Moreover, people there are ready to buy, compared to those from advertisements whom you need to convert from visitors to customers.

“For any shop owners not yet taking advantage of all available third party channels, now is the perfect time to start. When you add a new sales channel, you open a brand new door to a huge amount of prospective buyers.  

The best part about branching out and listing your products across multiple channels like Amazon, eBay, Walmart.com and others is that these sites dominate the search engine rankings. Listing your products on these sites gets you visibility to thousands or even millions of potential buyers that you would have not otherwise reached. During this time of uncertainty, more consumers are shopping online than ever before. Now is the perfect time to start listing your products across as many online platforms as possible.” — Justin Blase, Founder, TedsVintageArt.com

Selling on multiple platforms

Does that mean business owners won’t spend a penny on promotion? Not really. It’s impossible to enter the new market without any expenses. For example, the retailer pays a fee for each sale. Besides, you need to run “internal” advertising within marketplaces, monitor prices and engage in SEO-optimization. The good thing is it still can be cheaper and more profitable than running social media ads.

“Multichannel selling is critical now more than ever. With the majority of the US and international population working from home, distractions are even more present, causing customer and prospect attention to be fragmented. It is important that business-facing and consumer-facing industries and businesses understand where they can find and acquire new customers at the top of the funnel, and retarget through all other available channels.

Equally important during economic slowdowns and recessions, is to minimize duplicating costs and conversions through competing channels. For example, maximize SEO and limit PPC when it comes to brand-related search. You can also exclude active email audiences from all other platforms.

The key to multichannel success is to make sure that all audiences and communications are aligned so that your marketing works together to navigate customers seamlessly along the buying journey.” — Justin Buckley, ATTN Agency

Better Brand Presence

The sure thing is that retailers and sellers should adopt omnichannel sales to cope with increasing competition. The more channels you enter, the more customers can find you and eventually buy from you. Having a good brand presence also means providing customers with opportunities to buy items through mobile devices, computers or even call centres.

selling online

“Using multiple platforms generates more customers, as different people use different platforms for goods. Especially during this crisis, gaining income as a business should be a priority, but also being available to those who need your products and services. Branch out, and you are bound to gain new customers for sure. Use different platforms to push different items. If you know younger customers are using Amazon instead of Walmart, use that to your advantage and vice versa. Work the platforms to your advantage and you are bound to gain a lot.” — Ethan Taub, Goalry

Multichannel sales will help you quickly gain an advantage in the ever-changing COVID-19 crisis. By using multiple sites, you increase online availability and ease of search on the Internet. It means you win the race for the digital shelf.

Use Sellbery for Free to Sell Multichannel During the Crisis

So how can you conveniently and seamlessly implement multichannel strategy? The answer is Sellbery. By using it, you will automate your business process across multiple marketplaces.

Moreover, starting from April 15th and until October 1, 2021, Sellbery will give all plans for FREE. With no limits in features, sales channels, products, and orders. The goal is to support and save businesses during the crisis and help them stand out.

By using Sellbery, you will have 16 integrations with the world’s largest eCommerce platforms and marketplaces in one system. In this way, you get access to an audience of millions and the markets of 50+ countries.

Here are the sales channels you will start trading on:

The strength of Sellbery is in its fast synchronization time (the fastest one among competitors). It only takes 15 minutes to update your product and order data across all sales channels. What does it mean? No overselling and no shortage.

Stay at home and sell with Sellbery for FREE!

COVID-19 crisis significantly affects many retailers and online sellers. That’s why Sellbery decided to help businesses and offer our services free of charge through October 1, 2021. Get any plan for free and start selling multichannel.

Was this news helpful?

grinningYes, great stuff! neutralI’m not sure frowningNo, doesn’t relate
Share this article:
Table of contents
prev_l next_l

Also Popular on Sellbery

How to Sell on Rakuten: Step-by-Step Guide for Newbie Rakuten Sellers

Marketplaces shape the state of the modern e-commerce market. For many e-commerce owners, they have become an integral part of business expansion and multichannel strategy. It makes a lot of sense today to become a multichannel seller with all online shopping occurring on online marketplaces.

Top 10 Reasons You Should Be Selling on Walmart Marketplace in 2020

With Amazon and eBay leading the game of eCommerce, sellers are wondering why to move beyond these marketplaces.

Lazada Marketplace Integration: Set a Connection Between a Store and the Marketplace

Multichannel selling is associated with many challenges that should be tackled at the very beginning. One of the problems is the data synchronization between different channels. And here is where a multichannel listing platform comes to the rescue.

Best Black Friday & Cyber Monday Campaigns That Stand Out

Sellbery prepared a list of efficient tips and pieces of advice that every online seller should implement this year to increase their income. Moreover, we have analyzed much info, and now we offer you not only the secrets of raising your profit but also how to make the customers loyal. So let’s delve deeper into this issue.

How to Increase Amazon Sales: Ultimate Guide

Amazon is an online marketplace with the world's largest competition. Today, more than 2 million merchants generate 40% of all Amazon sales. More than 100 thousand of them have a turnover of no less than six-digit sum each year. Impressive and scary to start!

COVID-19: What to Do if Your Sales Dropped?

How to survive the COVID-19 pandemic if your business is non-essential? The answer is switching to multichannel selling. You have everything you need to save your business and bring it to a new level of development!

Best Black Friday and Christmas Deals for Your Business

Insane Black Friday Sale is in full swing already. It means that all the eCom people have to pick something incredibly useful and profitable for their business. We collected the best and hottest deals from our trusted partners. So talk less and drive more.

Guide to Using GTINs in Google Shopping

Global Trade Item Number (GTIN) are the well-known identifiers we work with while buying on Google. By providing these numbers, you will make your future advertisements more detailed. In such a way, potential customers are more likely to find your products. In this article, we’ll talk in detail about GTIN in Google Shopping and how to use it.

How to Sell on Shopify in 2020: Key Features, Challenges, and Cost

Shopify is the most recognized name in the market of eCommerce software solutions. The number of its sellers have surpassed 4.4 million and there is no sign that the growth will slow down in the near future. Shopify often becomes a starting point for newbie online sellers thanks to its ease of use and reasonable prices.

Connect eBay With Your Online Store: Step-by-Step Guide

How can I integrate my store with eBay? It is a common question among online sellers who want to bring a new sales channel into play. Their interest in multichannel selling is easily explained as it helps to expand eCommerce operations, increase revenue, and put products where potential customers prefer to shop.